On September 25, the World Economic Forum (WEF) published its Travel & Tourism Development Index (TTDI 2026) report. Vietnam achieved 4.15 points, rising 7 places compared to 2024 to reach 52nd place out of 110 evaluated economies. This is the country's highest ranking since 2019, recognizing the positive recovery and development of the smokeless industry as global tourism enters a new phase.
Scores and prominent indicators of Vietnam's tourism
The TTDI 2026 report is based on 5 major pillars and 17 component indicators on a scale of 1 to 7. Vietnam has made a strong impression in several core areas, especially indicators related to cost and peace of mind for international visitors.
- Price Competitiveness Index: Reached 5.83 points, ranking 7th globally, up 8 places compared to 2024.
- Safety and Security: Reached 6.52 points, ranking 9th globally, up 18 places compared to the previous reporting period.
- Cultural Resources: Reached 3.37 points, holding the 21st position.
- Natural Resources: Reached 3.97 points, standing at the 22nd position.
- Sustainability and Travel Demand: Reached 4.33 points, ranking 27th.
Besides these bright spots, the report also pointed out that the remaining index groups have lower scores, including Travel Infrastructure and Services reaching 2 points (ranking 74th) and Socio-Economic Impact reaching 2.92 points (ranking 106th).
Detailed table of Vietnam tourism pillar scores in 2026
| Major Pillar | Component Index | Score | Ranking |
|---|---|---|---|
| 1. Enabling Environment | Business Environment Safety & Security Health & Hygiene Human Resources & Labour Market ICT Readiness | 4.18 6.52 4.50 4.31 5.33 | 63 9 68 50 58 |
| 2. Travel & Tourism Policy and Enabling Conditions | Prioritisation of Travel & Tourism International Openness Price Competitiveness | 3.39 3.93 5.83 | 97 67 7 |
| 3. Infrastructure and Services | Air Transport Infrastructure Ground and Port Infrastructure Tourist Service Infrastructure | 4.73 3.76 2.00 | 34 43 74 |
| 4. Travel & Tourism Resources | Natural Resources Cultural Resources Non-Leisure Resources | 3.97 3.37 3.46 | 22 21 30 |
| 5. Sustainability | Environmental Sustainability Socioeconomic Impact Demand Sustainability | 4.05 2.92 4.33 | 76 106 27 |
Global tourism context and recommendations from the WEF
According to the WEF, global tourism has overcome the post-Covid-19 recovery phase with a record 1.52 billion international arrivals in 2025, contributing 11.6 trillion USD to global GDP. Out of 110 surveyed economies, up to 92% improved their TTDI scores compared to 2024. However, the industry still faces cost barriers as service prices such as airline tickets, accommodation, and energy rise faster than general inflation, affecting the competitiveness of 75% of countries.
To maintain growth momentum, the WEF has outlined 5 strategic priorities including diversifying demand to reduce concentration risks, protecting digital accessibility, competing on value rather than cheap pricing, communicating with local communities, and improving human resource quality. You can learn more practical travel tips to better prepare for your upcoming journeys.
What travelers need to do when planning to visit Vietnam
As an increasingly safe destination with high cost competitiveness, Vietnam attracts a large number of international tourists. When preparing for your trip, you should note:
- Proactively monitor the latest announcements from immigration authorities, airlines, and official portals before your departure date.
- Book airline tickets, hotel rooms, and accommodation services early to optimize costs amidst fluctuating global service prices.
- Be ready with a stable internet connection to check maps, call rides, and make digital payments conveniently right upon arrival at the airport. You can choose to pre-install eSIM 5G Vietnam for online activation via QR code without changing a physical SIM.
Always double-check the latest regulatory information from the airline or Vietnamese representative agencies abroad before departure to ensure a smooth journey. Preparing a smooth internet connection with the travel eSIM from eSIM 5G Vietnam helps you receive the QR code via email right after purchasing online, install it before the flight, and have mobile data ready to use the moment you land.